Two Upcoming Website Planning Webinars

The most important step when building a new website is planning it.

To help you prepare to build your next website, join me—Mark Root-Wiley author of Nonprofit WP—at one of two upcoming online presentations!


“Website Basics for Small Nonprofits” Webinar

When: 12pm PDT, Wednesday, September 5, 2018
Cost: Free!
Presented by: Washington Nonprofits

This hour-long webinar covers:

  • Questions to ask yourself before you start building your website
  • Specific priorities to focus on in the first phase of work leading up to the website launch
  • Expert tips and best practices
  • Time for Q&A

This webinar is geared toward smaller organization, especially those hoping to build their websites themselves.

One of the best things about WordPress is that it allows you to take full control of your site’s information. This presentation will help you include must-have content on your website and give you ideas for future improvements to the site after launch.


“Anatomy of a Website Redesign” Online Course

When: 11am PDT, Wednesday, October 10, 2018
Cost: $125 for NTEN members/ $250 for General Public
Presented by: Nonprofit Technology Network

This course covers the entire website redesign process, whether done in-house or by a large agency.

Using the project phases as a framework, the webinar component covers:

  • An overview of each phase
  • Concrete and recommendations for how to manage and progress through each phase
  • Tips to avoid common pitfalls that could derail the project
  • Time for Q&A

Participants of the webinar come from all sizes of organizations and leave with a clear understanding of the redesign process and the preparation required to begin it.

Course participants complete readings ahead of the 90-minute webinar and receive personalized feedback on their brief homework. Due to the work required, this course qualifies for credits toward NTEN’s professional certificate, Certified Fund Raising Executive (CFRE), and Certified Association Executive (CAE).

Notes from “Decoding Tech Volunteerism” at 501 Commons

On September 20, 2016 at the Pacific Tower, 501 Commons gave an important presentation on managing technology volunteers. As it says on Nonprofit WP:

…having a nonprofit volunteer build your website comes with a number of tricky issues you need to consider first.

This presentation was about those tricky issues and considerations your organization can take when trying to avoid them. It’s an extremely important topic, and the two presenters were well-equipped to talk about this. Both from 501 Commons, Dave Forrester is the Director of Technology Services & Consulting while Jan Burrell is their Volunteer Engagement Manager.

Technology Volunteers = Skilled Volunteers

One of the first points made was that technology projects require skilled technology volunteers with specialized experiences and training that probably aren’t available within a nonprofit’s own staff. Getting the most out of them requires planning and a lots of structure for any project.

Importantly, Jan noted that these volunteers aren’t just coming to do a highly-prescribed role—like serving food in a food line or pulling a specific weed in a forest—but come with the expectation (probably a reasonable one!) that their work will influence the direction of an organization or the way it works.

Types of Technology Volunteering

There are various levels of commitment for volunteers which include highly-variable levels of commitment:

  • Long-term: Technology advisors and board members
  • Medium-term: Technology planning and strategy, project advisors, user adoption & training
  • Short-term: Technology coaching, Hackathons, Online Support

When thinking about the type of work you want a technology volunteer to do, make sure the scope and importance of the work matches the commitment and skills of the volunteer.

Jan mentioned that volunteer engagements of 4-6 months requiring 10-12 hours a month is a “sweet spot” for requesting a commitment with volunteers. It’s demanding (see the next section), but won’t scare off every potential volunteer.

When to Not Use a Volunteer

Mission-critical work for your organization—like implementing a new email server or donation platform—may not align well with a volunteer-led project. If you really want to use a volunteer on a project like that, consider a hybrid approach having a volunteer work with a consultant or staff member.

Make Sure You Do These Things

  • Get ready. Having a plan is key to avoid volunteer frustration and increase the odds of a successful volunteer engagement.
  • Be specific. You will get more volunteers when you post a specific project with specific required skills over a specific time.
  • Be demanding. For large technology projects, it’s important that you ensure the volunteer is both well-qualified and ready to commit to a serious project.
  • Take it seriously. If you expect a volunteer to meet deadlines, respond to emails, and finish the project, then you need to do those things too! Make sure your organization has the capacity to take this on.
  • Thank them. Say “Thank you.” Send them a card. Give them a gift! Give positive and constructive feedback.
    • Jan made a great point that good technology volunteers with nonprofit experience are few and far between. Thanking a volunteer is the best way to keep them around!

Vetting Volunteers

Jan spent quite a lot of time discussing how to find the right volunteers and offered great specific tasks to increase the likelihood of finding a good one:

  • Write a volunteer engagement description just like you would a job description.
  • Advertise your volunteer job description. That might be on the volunteer-matching sites below, but you should also look for referrals from professionals, your board, etc.
  • Vet your volunteers. Make sure they really know how to do what they say they do. This might involve doing an interview, calling references, or engaging another volunteer with similar skills.

It’s Not Just the Skills

Just like hiring a consultant, you want a volunteer that’s a good fit between your organization’s mission and your volunteer’s goals and beliefs.

As mentioned on the volunteer page on this site, it’s also really important to understand why a volunteer wants to help out. Is it to learn a skill? Is to work with your organization? Is it because they are required to volunteer? Don’t be afraid to say no to a volunteer so you don’t waste either your time or theirs.

Know Your Existing Volunteers

This may seem obvious, but many people overlook it: If you have an existing volunteer base, do you know what their skills are? Consider surveying your volunteers to learn what specialized skills you may already have access to.

Using a Technology Volunteer to Scope a Volunteer Project

Jan made the great point that it can be hard to start a technology volunteer project because “you don’t know what you don’t know.” It’s almost like a chicken-egg problem: You can’t get a volunteer without a project description but you don’t know what project to ask a volunteer to do!

While it’s important to plan a project well before starting with a volunteer, many nonprofits aren’t equipped to select software, scope project functionality, or estimate the time required to do the work. In these cases, consider bringing in a technology volunteer to work with you in defining the scope! This is a great, limited-commitment project for a skilled volunteer seeking to make a real, lasting impact on your organization.

Don’t Start with the Software

As I always say, start a project by identifying your organization’s goals. Saying “Our organization wants to use Software X” is really different from saying “Our organization needs to accomplish Y.” Let the goals define the project requirements.

Where Does a Volunteer Leave You?

Once you have identified the software you hope to use, consider how that decision will impact you in 1, 2, or 5 years. Dave made a great point that you always need to consider what happens when a volunteer leaves you. Having a volunteer build a custom piece of software (like a content management system) or using an obscure system (like Plone) probably is a bad idea. Make sure you’re considering what happens if a volunteer disappears or even if they just finish a project and move on.

Using a popular system—like WordPress!—leaves you in a good position to move forward with another volunteer or consultant!

Sites to Pair Technology Volunteers with Organizations

Dave mentioned quite a few websites and organizations that attempt to match nonprofit projects with appropriate volunteers. These included:

What 501 Commons is Doing

501 Commons does a lot of important work around nonprofit volunteering and technology, but their Plan IT program deserves a special call out. This cohort-model program helps Washington nonprofits work with volunteers to assess their current technology and make specific plans to improve them (either with consultants, volunteers, or internally). This is exactly the type of work that will make volunteer technology engagements more successful!

Take This Stuff Seriously

This was a jam-packed 90-minute session for a topic that could easily fill a day. If your organization is hoping to use a technology volunteer, it is crucial that you take these considerations into account and invest a lot of time planning for your volunteer and project up front. This will take a lot of time and feel like a hassle, but the nearly-inevitable alternative is wasting even more time—and often money—with a project that fails to finish satisfactorily and may even harm the organization.

Thanks to David Forrester, Jan Burrell, 501 Commons, and the United Way of King County for putting on this event!

Photo courtesy kalabird on Flickr. In the photo, attendees of the Nonprofit Technology Conference volunteer to assist communities affected by Hurricane Katrina.

It’s Global Accessibility Awareness Day! Here are 4 Things You Can Improve On Your Site Today.

Happy Global Accessibility Awareness Day (GAAD)! Did you know that the actions you take on your website can impact whether and how everyone can easily use your website—or even use it at all!

“The purpose of GAAD is to get people talking, thinking and learning about digital (web, software, mobile, etc.) accessibility and users with different disabilities.”

How can you make sure your site is more accessible for people using it? Here’s a list of some things you can do today!

1. Use Alt Text

Every time you upload an image to your WordPress Media Library, fill out the “Alt Text” field. This helps people with vision impairment or browsers that can’t or don’t load images, know what the images on your site are. WebAIM has a great article that goes in-depth on using alt text.

And Don’t Put Text In Images

If you do have text in images (like in a slideshow), you must include that text in the “Alt Text” field. Whenever possible, avoid text in images at all and make it real text that you type into WordPress. This makes your site more accessible and better for search engines!

2. Use Headings

This article has already used two headings (“1. Use Alt Text”) and (“2. Use Headings”). These help all people quickly understand the structure of your page and find the information they’re looking for.

To make headings in WordPress, look for the menu on the left in the second row of buttons in your text editor. Use “Heading 2” for your main page sections and “Heading 3” for subsections of those main sections.

3. Avoid Autoplay & Animated GIFs

Autoplaying videos and sliders makes pages distracting for everyone and impossible to use for people who struggle with focusing. Give people full control to only have things move and play sound on a page when they want them to.

Animated GIFs are also usually on “autoplay.” I love and recommend the WP GIF Player plugin to allow people to play animated GIFs rather than having them always on and looping.

4. Provide Transcripts

If you’ve got audio or video files on your site, do everything you can to provide transcripts and/or closed-captioning. This is one of the most clear-cut cases where not having a transcript means some of your users—those who are hearing impaired—are excluded from accessing a part of your site.

Accessibility Makes the Web Better For Everyone!

A transcript lets a deaf person access a podcast, but it also lets anyone search the transcript, read along with the podcast for comprehension, or read the transcript because the speakers don’t work on their laptop.

Autoplaying things mean some people can’t read anything on your site since the video is too distracting, but nearly everyone has lower comprehension of what they read if there are flashy, scrolly, blinky, moving things on the screen.

Web accessibility is a huge field with lots of techniques and considerations to think through, but you should always be working toward making your site more accessible, even if you only start with a few baby steps.

Take 10 minutes today to write some alt text, turn off autoplay, or write a transcript for your short promo video! The web will be a better place for your efforts!

Bonus: See a Screen Reader in Action

Ever wonder how someone with no vision can use a computer? Here are two great, short videos showing how one person uses his laptop and phone!

$20 Full-day WordPress Professional Development!

When you work for a nonprofit money is often tight, and professional development can seem like an easy line to cut. The immediate benefits of new training and skill-building aren’t always apparent, but professional development can help increase the effectiveness of your organization in the long term.

That’s certainly true of technology training, and lucky for us, the WordPress community provides amazing professional development opportunities—practically for free!

WordCamps

Take a moment and look at the schedule of upcoming WordCamps. As I’m writing this, there are WordCamps coming up in Dayton, Ohio; Lancaster, Pennsylvania; Mumbai, India; Atlanta, Georgia; and Jerusalem, Israel. And those are just the ones in March.

If you can get to one of these WordCamps, they most often cost $20 for an entire day of talks, networking, and help. Whether you’re evaluating whether to use WordPress or you’ve managed a site for a few years and want to increase your knowledge, WordCamps are a too-good-to-pass-up deal for building your nonprofit’s technology capacity.

Meetups

If you can’t make it to a WordCamp or there isn’t one in your area, see if there’s a WordPress meetup near you. These events are usually free for a few hours of training, networking, and, if you ask nicely, probably a lot of free support!

If You Miss It

If you’re just learning of WordCamps and meetups, don’t despair! First, get the next one on your calendar if it’s been scheduled. If not, bookmark the event pages or sign up for the mailing lists so you don’t miss the next one.

Then, head on over to WordPress.tv where you’ll find video recordings of hundreds of past WordCamp talks. Watch one over lunch once a week for a month and you’ll know more about WordPress than you did before! Not sure where to start? Try these videos about blogging, social media, and web accessibility. (Oh look who that is! 😉)

Not Just About Skills

While learning a new specific WordPress skill is probably what you imagine taking from events like these, the connections you make are just as valuable. Even if you don’t choose to work with a consultant, it’s important to have a person who can help you when your website runs into a problem you can’t fix. WordCamps and WordPress meetups are some of the best places to find people to help you with your site.

Photo courtesy BobWP