You’ve done it! You’ve installed WordPress, made your site beautiful with a theme, added the advanced functions you’ll need with plugins, and so you can begin structuring your site and entering content!
Writing for the Web
Once you start writing, you’ll want to make sure you’re writing for the web. What does that mean, exactly? It means you’re writing for people who are reading quickly, as little as possible, and scanning the page more than reading at all. Ways you can help people read on the web include:
- Keep paragraphs and sentences short (1-4 sentences)
- Write with bulleted and numbered lists
- Structure longer pages with headings
- You’ll find Headings in the “Styles” menu in the 2nd row of the editor.
- Use Heading 2 for your main section titles (e.g. “Writing for the Web”). Use Heading 3 for subsection titles. (e.g. “Avoid Headaches with Paste as Plain Text”)
- Headings also improve your SEO and allow people using screen readers to hear the structure of the page.
- Use bold and italic sparingly to highlight important information. Don’t color text at all.
- Don’t center- or right-align any text longer than one line. Don’t “full-justify” anything.
- Write meaningful links that describe the link’s page. Don’t use “click here,” “read more,” “continue reading,” etc.
- Need examples? Check out how links are written on this site!
Avoid Headaches with Paste as Plain Text
If you’re copying text from Microsoft Word, Microsoft Outlook, Gmail, Powerpoint, a PDF, or other source, you may find the text looks wrong once you paste it into WordPress. Maybe it’s a different font, the wrong size, or just doesn’t seem to look quite right. Luckily, if you turn on “Paste as Plain Text” mode in the editor, all bad formatting will get removed from your text and then you can use WordPress’s editor to make formatting you know will work.