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2016 Nonprofit Benchmarks Report from NTEN & M+R

Ever wonder how your nonprofit compares to others when it comes to emails, online donations, and other digital activities?

Benchmarks X Report CoverTo learn about these important nonprofit sector trends, I always turn to the NTEN & M+R Benchmarks report to learn about trends in nonprofit websites and technology.

This year’s report—the 10th edition—is worth reading in full and doesn’t disappoint.

A few findings that caught my eye:

  • Nonprofits sent more fundraising and advocacy emails while increasing their list sizes but saw a lower response rate to these emails.
  • Nonprofits are sending fewer email newsletters in the past.
  • “Wildlife/Animal Welfare” organizations have the highest social media engagement rates but “Environmental” organizations had the lowest donation page conversion rates.
  • Organizations surveyed posted 1.3 Facebook posts per day and 3.8 tweets per day.

These are just a few nuggets of information from the report, but it’s important to read the full report, holistically consider your organization when looking at the metrics, and subscribe to their email list so you learn about future years’ reports.

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